A solution’s quality
hinges directly on
the qualities of the
team delivering it.
hinges directly on
the qualities of the
team delivering it.
The foundational unit of design is the team. Learn how we leverage diversity to strengthen our teams and deliver meaningful outcomes.
Diverse
Complex, multi-faceted challenges demand diverse, multi-talented teams.
When tackling complex problems at scale, we rely on the strength of diverse multidisciplinary teams to envision and execute on solutions that generate value for both our users and our clients.
Diversity comes in many forms: your job role, your educational history, your cultural background—all are important, and all are crucial to a team’s ability to deliver robust, differentiated outcomes.
The dimensions of diversity
Identity
Age and ability
Gender identity
Race and ethnicity
Experience
Cultural upbringing
Geography
Language
Expertise
Education
Organization
Discipline
Embedded
Good design requires a deep understanding of the business domain that’s being designed for.
Rather than siloing designers into a single organization, we distribute them throughout teams and business units across IBM.
Embedding designers directly into the business allows them to build a rigorous understanding of the domain they’re working in. This knowledge, in turn, helps them align and collaborate more effectively with developers, engineers, offering managers, and all of the other disciplines that must come together to deliver a great outcome.
Co-creators
When users are intimately involved in the design process, you’re all but guaranteed to create something they love.
Human-centered design goes far beyond just speaking with a few people before you get started; it’s about truly co-creating with your business users and stakeholders by bringing them into the design process from Day 1.
From the initial visioning stages through to delivery and beyond, we work closely with both of these groups to ensure that every decision we make is rooted in a deep understanding of their goals and needs.
Product
Are you passionate about designing great software and digital experiences?
Work with multi-disciplinary teams of designers, developers, offering managers and beyond to design some of IBM’s most foundational products and webpages.
Types of roles: visual design, UX design, user research, front-end development, content design and strategy, offering management
We’re bridging data with previously disconnected experiences to accelerate how our customers get their jobs done. By augmenting their workflows and providing rich insights at just the right moment, we’re turning pain points into moments of delight.
Cameron Calder
UX Designer, IBM Security
Brand
Do you get excited by the idea of influencing how one of the world’s largest and most storied companies shows up in the world?
Team up with talented graphic designers, creative copywriters and some of the sharpest marketing minds out there to build and promote IBM’s brand identity.
Types of roles: graphic design, content and copywriting, front-end development, communications, PR, marketing
It’s been exhilarating to help usher in a new design language and ethos for IBM. With this foundation, we’re building stronger bridges and elevating our design practices internally while also creating more unified brand experiences in the world—bringing that distinct ‘IBMness’ to everything we do.
Sadek Bazaraa
Design Director, Brand Experience
Services
Are you a creative critical thinker with a strong passion for business?
Work directly with clients while partnering with IBM consultants and business strategists to drive outcomes that create both market impact and user impact.
Types of roles: graphic design, content design, business strategy, user and market research, consulting
To me, the biggest design challenge in the world right now is innovation. How do we continue to drive new ideas that will benefit peoples’ lives without replicating an existing product just for the sake of it? Putting our users’ needs at the forefront of every design challenge helps us ensure that we’re always delivering what is right for them.
Milly Longbottom
Visual Designer, IBM iX